The Bridal Boutique was the vision of Georgene Hoffbeck when she first opened in Perry in 1986. Her success was achieved based on her unique selection, outstanding customer service, and her passion for finding the perfect dress for each bride. In 2006, Georgene decided to retire and sold the business. Georgene and the new owner felt it was important that the store maintain its excellent reputation for unique gowns and exceptional customer service. In 2010, Bridal Boutique moved from Perry to the East Village in Des Moines where it is located today. Georgene Hoffbeck, the founder, still works part-time at the Bridal Boutique because of her love for the business.
In 2016, the Bridal Boutique celebrates 30 years of being in business!